Your business philosophy, core mission and public business identity can now be accessed and held in the palm of every customers hand via mobile devices. It should be accessible at every hour and speak directly to your most important customers at the moment they are deciding to spend money. Will it be spent with a competitor because they have a more engaging and mobile friendly business blog that speaks to the concerns of that customer who could not answer their questions from their mobile phone on your site? Here are two quotes from Google:
Mobile is changing the world. Today, everyone has smartphones with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence. If you haven’t made your website mobile-friendly, you should. The majority of users coming to your site are likely to be using a mobile device. Google Mobile Friendliness Guidelines
We will be expanding our use of mobile-friendliness as a [search] ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Google Webmaster Central Blog
Now it is crystal clear that one of the largest internet businesses knows their own users – and – through their analytics tools, they know how people behave online on other web sites as well – both on the desktop and mobile devices. When they tell you to pay attention to mobile friendliness, it’s time to make that happen for your business sites. More traffic is coming from mobile devices than desktop, so it has become imperative that you address this reality by offering every aspect of your business in mobile friendly form.
There was a time when companies essentially built two web sites, one designed specifically for desktop visitors and another designed for mobile phone traffic. But the standard has evolved to a single website that performs equally well for both platforms and in all screen sizes. This is possible via coding that optimizes the display of navigation, adjusts sizes of images and limits content based on how it will be viewed on any particular screen size. This is known as “responsive design” and we invite you to view this site on your phone to see these variations in action. All of this is made possible by WordPress platform and a responsive theme template.
It’s time to take your business mobile. It matters most for travel related businesses, because a larger share of their internet visitors access their site on phones, but it is becoming more important for local small businesses and most brick and mortar retail, food & drink establishments as well as entertainment venues to be available to customers when they are nearby or even when physically present in the business.
We can help you achieve mobile friendly status to reach your customers across all devices. Contact Us.